British study on design for increased profits

The British Design Council has a post on their site regarding design and marketing. Companies investing in design (beyond basic slapped together ads) are twice as likely to see its turnover grow compared to companies that don't. As well, a £100 investment in design saw a return of £225. The studio also shows a marked improvement on their performance in the markets in bull and bear times as well as having an 83 per cent increase in their market share compared to the British average of 46 per cent. I'm sure the figures for north America would be similar. You can read more here.