Image and branding

I've been working like mad to rebrand my photography site and have spent a lot of time considering the subject of image (instead of my usual contemplation of images). I gave a speach at a business club the other day that likened how the look of your marketing – such as you ads, web site, logo, etc. – is much like your body language when you're doing a presentation.

When you're talking face to face, the words you use are only seven per cent of the communciation the other person recieves. Thirty eight per cent is the tone of your voice. The remaining 55 per cent of the communication you project is your body language.

So obviously visual clues make a huge difference to the person you're communicating with. The message: make sure your marketing is not like wearing jeans to a black tie dinner (or a three-piece suit to a rodeo.)

Great quote

Read a great quote last night -
"Branding is all about presnting yourself to the world in a way that makes it easy for people to know who you are, what you stand for and why they should care." Bob Barker - author of Branding Yourself Online.

This is a subject I've been thinking about as I rebrand my photography company to do commercial, industrial, advertising and corporate photography.

More changes

Well, like I don't tinker enough, my commercial, industrial and editorial photography site speersphoto.com has been through a major rebuild and I've been getting some really nice responses from people about it. Loaded lots and lots of image and I think its a really good improvement.